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  • YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront
    par Trishla Ostwal le 16 mai 2024 à 2 h 54 min

    YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. "We're redefining what TV looks like, helping creators reach new heights and using AI to expand creativity," said Neal Mohan, CEO, YouTube....

  • Gold House Celebrates the 2024 Class of A100 at Gold Gala
    par Colin Daniels le 15 mai 2024 à 20 h 55 min

    Gold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World. The event took place at the historic Music Center in downtown Los Angeles and attracted over 600 guests, including prominent leaders. The Gold Gala was a vibrant celebration...

  • Netflix Unveils In-House Adtech Platform at First In-Person Upfront
    par Bill Bradley, Ethan Alter le 15 mai 2024 à 19 h 15 min

    Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan's Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. "Bringing our adtech in-house...

  • WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
    par Mark Stenberg le 15 mai 2024 à 15 h 15 min

    Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following...

  • The Garage Podcast: The Future of Retail Media Networks
    par Dan Massimino, Evan Hovorka le 15 mai 2024 à 15 h 11 min

    Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. In our fourth special episode from the Possible conference in Miami,...

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  • “Beating social networks to the punch”: KameraOne doubles down on premium, curated video clips
    par Media Makers Meet (Mx3) le 16 mai 2024 à 7 h 33 min

    In just over two week’s time, FIPP World Media Congress will take place in Cascais, near Lisbon. Alongside a world class agenda, a number of premium event partners will be on hand to assist media companies including KameraOne who empower media companies and publishers with their unique video formats and rich video content platform. (P.S.

  • FIPP World Media Congress 2024: Final Call!
    par Media Makers Meet (Mx3) le 15 mai 2024 à 9 h 00 min

    Come and join us between June 4th-6th in Cascais, Portugal for the 46th FIPP World Media Congress, an exceptional global gathering of C-suite media professionals, where insights, innovation, and connections converge. A few tickets remain but hurry, last year’s event sold out. Taking place between Tues June 4th – Thurs June 6th in the beautiful

  • FIPP World Media Congress 2024: Meet the Speakers – Xia Fan
    par Pierre de Villiers le 15 mai 2024 à 7 h 01 min

    The 46th FIPP World Media Congress held in Cascais, Portugal gathers leading figures from the global media industry to share insights, foster collaborations, network, as well as explore future trends. In the fifth instalment of our series leading up to the event – which is just three weeks away (tickets here) – we talk to Xia Fan,

  • FT Strategies Webinar: Building Resilience: Diversification Strategies for News and Media
    par Media Makers Meet (Mx3) le 14 mai 2024 à 9 h 38 min

    FT Strategies are a key event partner for the 46th FIPP World Media Congress in Cascais (tickets are almost sold out but a few still remain). For those unable to make the trip to Portugal to hear Ben Whitelaw and Aled John in person, FT Strategies are running a webinar entitled, “Building Resilience: Diversification Strategies

  • Exclusive Report: Innovators in U.S. Specialist Media
    par Media Makers Meet (Mx3) le 14 mai 2024 à 7 h 16 min

    Media Makers Meet – Mx3 is delighted to launch its latest report, Innovators in Specialist Media USA (B2B & B2C Edition). Written by Carolyn Morgan, the report dives deep into twenty hugely innovative and successful U.S. media companies and dissects the key insights, learnings and takeaways. Our free-to-download report is available now. What does it take to

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Newsroom – Meta

  • How Companies Are Using Meta Llama
    par Facebook le 7 mai 2024 à 16 h 00 min

    Our open-source large language AI models are benefiting organizations across industries. The post How Companies Are Using Meta Llama appeared first on Meta.

  • New Stickers in Instagram Stories
    par Facebook le 3 mai 2024 à 14 h 00 min

    We're launching new stickers in Instagram Stories, giving you more ways to connect with friends over the things you care about. The post New Stickers in Instagram Stories appeared first on Meta.

  • Karan Aujla Teases Upcoming Track with Exclusive Instagram ‘Frames’ Sticker
    par Facebook le 2 mai 2024 à 4 h 30 min

    Acclaimed musician, Karan Aujla, just offered a tantalizing preview of his forthcoming track by utilizing Instagram's newly-released 'Frames' sticker. The post Karan Aujla Teases Upcoming Track with Exclusive Instagram ‘Frames’ Sticker appeared first on Meta.

  • New Ways to Organize Events in WhatsApp Communities
    par Facebook le 1 mai 2024 à 14 h 30 min

    We’re introducing a new way for people to organize events on WhatsApp. The post New Ways to Organize Events in WhatsApp Communities appeared first on Meta.

  • New Ray-Ban | Meta Smart Glasses Styles and Meta AI Updates
    par Facebook le 23 avril 2024 à 15 h 34 min

    We’re adding new styles, video calling with WhatsApp and Messenger, and Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information. The post New Ray-Ban | Meta Smart Glasses Styles and Meta AI Updates appeared first on Meta.

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  • How to Get More Clients From Referrals and Self-Promotion
    par Lisa D. Jenkins le 15 mai 2024 à 10 h 00 min

    Wondering how to attract more clients? Looking for an innovative marketing model?  In this article, you’ll discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion. Boosting Referrals and Self-Promotion for Marketing Agencies In today’s highly competitive marketing industry, agencies and entrepreneurs face the ongoing challenge of attracting new clients and The post How to Get More Clients From Referrals and Self-Promotion appeared first on Social Media Examiner.

  • Adopting AI for Business: Where to Begin
    par Michael Stelzner le 14 mai 2024 à 10 h 06 min

    Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.

  • Using LinkedIn to Increase Your Sales
    par Michael Stelzner le 9 mai 2024 à 10 h 00 min

    Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? In this article, you’ll discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn. Why Should Marketers Focus on LinkedIn for Sales? LinkedIn has emerged as The post Using LinkedIn to Increase Your Sales appeared first on Social Media Examiner.

  • How to Diversify Your Marketing Agency Pipeline
    par Lisa D. Jenkins le 8 mai 2024 à 10 h 00 min

    Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit?   In this article, you’ll discover how to diversify your pipeline for agency stability and growth. Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.

  • Managing Ideas: A Framework for Unlocking Creativity
    par Michael Stelzner le 2 mai 2024 à 10 h 00 min

    Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas?  In this article, you’ll discover how to create systems to help you better manage your ideas. Why Is Idea Management Important? In today's fast-paced, information-driven world, it's easy to feel overwhelmed by the sheer volume The post Managing Ideas: A Framework for Unlocking Creativity appeared first on Social Media Examiner.

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  • Lydia lance sa néobanque Sumeria, qui rémunère les comptes courants
    par Yoann Bourgin le 15 mai 2024 à 15 h 33 min

    La licorne française Lydia, initialement spécialisée dans le transfert d’argent entre particuliers, rebaptise et complète son offre Lydia Comptes, présentée en avril. Cette nouvelle banque propose des comptes courants rémunérés, une offre unique en France. Pour atteindre son objectif de 5 millions de clients sur ses services bancaires d’ici à 2027, la fintech va investir 100 millions d’euros.

  • Alibaba Cloud lance Qwen 2.5 pour répondre "à la demande croissante en solutions IA"
    par Célia Séramour le 15 mai 2024 à 15 h 15 min

    Alibaba Cloud n'hésite pas à avancer quelques chiffres pour prouver de son potentiel en matière d'intelligence artificielle générative. Annonçant que son LLM Qwen a attiré pas moins de 90 000 utilisateurs professionnels, le géant chinois lance une version 2.5 et n'hésite pas à s'avancer sur les capacités de ce dernier, "largement supérieures à celles du modèle GPT-4 Turbo" d'OpenAI.

  • Investissement colossal, localisation... On en sait davantage sur le cloud "souverain" d'Amazon
    par Alice Vitard le 15 mai 2024 à 14 h 16 min

    D'ici à 2025, Amazon Web Services ouvrira à Brandebourg en Allemagne la première région de son offre de cloud dit "souverain". Dédiée aux clients gouvernementaux et secteurs hautement réglementés, cette offre promet une séparation physique et logistique assurant une protection totale des données hébergées, d'après les dires de l'hyperscaler.

  • Google ajoute une version à 27 milliards de paramètres à sa famille de LLM Gemma
    par Célia Séramour le 15 mai 2024 à 12 h 51 min

    Google met les bouchées doubles sur l'IA générative. Dernière annonce en date : Gemma 2. Une mise à jour de sa famille de LLM avec 27 milliards de paramètres et capable de rivaliser avec le modèle ouvert de Meta, Llama 3.

  • Alice & Bob rend sa puce quantique disponible sur Google Cloud
    par Yoann Bourgin le 15 mai 2024 à 12 h 41 min

    La pépite française Alice & Bob, spécialisée dans l’informatique quantique et mettant au point des “qubits de chat”, a annoncé avoir mis à disposition sur la marketplace Google Cloud sa nouvelle puce quantique. La start-up affirme que cette puce, intitulée “Boson 4”, permet à un qubit de conserver son état pendant une durée beaucoup plus longue que par le passé.

Marketing Tech News Digital Marketing News: customer experience, social, mobile marketing

  • How bad bots are dominating Internet traffic in 2024
    par Muhammad Zulhusni le 14 mai 2024 à 13 h 14 min

    Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This is according to a study titled 2024 Imperva Bad Bot Report from Thales, a cybersecurity specialist that protects critical applications, APIs... Read more » The post How bad bots are dominating Internet traffic in 2024 appeared first on Marketing Tech News.

  • Marketers race to upskill as AI, analytics and automation reshape the industry
    par Duncan MacRae le 14 mai 2024 à 11 h 56 min

    There is an urgent need for marketers to upskill in AI, data analytics and automation to keep pace with the rapid implementation of new technologies.   This is according to research from the Digital Marketing Institute (DMI), a digital marketing certification specialist. Its recent study found that more than half (58%) of marketers say their... Read more » The post Marketers race to upskill as AI, analytics and automation reshape the industry appeared first on Marketing Tech News.

  • Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity
    par DMWF le 10 mai 2024 à 13 h 36 min

    Humans and technology have a love story old as time. Maybe it stems from a spirit of exploration and discovery or perhaps just out of the desire to be more efficient and productive. Whatever the reason, as a human race, the desire to be creative – to invent and innovate – is part of our... Read more » The post Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity appeared first on Marketing Tech News.

  • Elevating Digital Marketing Innovation with Cape at DMWF London 2024
    par DMWF le 9 mai 2024 à 11 h 58 min

    Today’s fast-paced market asks for an insane amount of content with dozens of local interpretations, like market specific offers, deals, translations, and city- or even street names. Manually creating that content, while staying on-brand, can feel like an impossible job. Get ready to automate your digital marketing campaigns at superhero speed with Cape! Create assets,... Read more » The post Elevating Digital Marketing Innovation with Cape at DMWF London 2024 appeared first on Marketing Tech News.

  • Oracle introduces AI capabilities to help companies boost sales
    par Duncan MacRae le 7 mai 2024 à 10 h 59 min

    Oracle has unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles. The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers. Katrina Gosek, VP of... Read more » The post Oracle introduces AI capabilities to help companies boost sales appeared first on Marketing Tech News.

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