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  • L'antitrust européen réduit une amende d'Intel à 376 millions d'euros
    le 24 septembre 2023 à 12 h 33 min

    Une ancienne amende record - à plus de 1 milliard d'euros - pour abus de position dominante, contre le fabricant de puces, a été réduite par l'UE après un revers en justice.

  • A Toulon, Orange défend sa place dans la géopolitique des câbles
    le 24 septembre 2023 à 12 h 09 min

    L'opérateur vient de recevoir le « Sophie Germain », un nouveau navire à 50 millions d'euros qui réparera les câbles sous-marins via lesquels transite l'Internet mondial. Avec 15 % de la flotte mondiale, Orange est l'un des rares opérateurs présents sur ce métier stratégique.

  • Atos : le conseil d'administration répond aux critiques de certains actionnaires
    le 22 septembre 2023 à 17 h 45 min

    Attaqué par les courriers de plusieurs actionnaires critiquant le plan de cession à Daniel Kretinsky, le conseil d'administration s'est fendu d'un communiqué répondant aux critiques. Mais pas à toutes. Un autre fonds a lui déposé plainte pour corruption.

  • Amazon dope Alexa à l'intelligence artificielle
    le 22 septembre 2023 à 16 h 20 min

    Le géant de l'e-commerce est le premier à mettre en avant le potentiel des chatbots d'intelligence artificielle générative dans les assistants virtuels. Alexa pourra, par exemple, se souvenir d'une conversation et assister les utilisateurs dans leurs tâches.

  • La plateforme de streaming des cinéastes, LaCinetek, adapte son offre pour durer
    le 22 septembre 2023 à 15 h 29 min

    Emmenée par de grands cinéastes français, LaCinetek, qui rend disponible en streaming les chefs-d'oeuvre du patrimoine cinématographique, élargit son offre. Créée en 2015, cette plateforme associative, qui fait figure de musée du cinéma en ligne, tente de tirer son épingle du jeu dans un secteur très concurrentiel.

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  • A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco
    par Jenny Rooney le 22 septembre 2023 à 19 h 48 min

    In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing....

  • NBC Sports Names Rick Cordella President
    par Bill Bradley le 22 septembre 2023 à 17 h 30 min

    NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here's What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of...

  • Amazon Adds Ads to Prime Video
    par Mollie Cahillane le 22 septembre 2023 à 17 h 07 min

    Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We aim to have meaningfully fewer ads than linear TV and other streaming TV...

  • London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat
    par Brandy Shaul le 22 septembre 2023 à 16 h 10 min

    Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors....

  • Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community
    par Brandy Shaul le 22 septembre 2023 à 15 h 11 min

    September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and...

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  • Dan Pacheco: A toolkit for assessing and making decisions on emerging technologies
    par Media Makers Meet (Mx3) le 22 septembre 2023 à 8 h 34 min

    Dan Pacheco is the Peter A. Horvitz Chair of Journalism Innovation at the Newhouse School at Syracuse University and author of the upcoming book, Experimenting With Emerging Media Platforms: Field Testing the Future. Speaking at FIPP World Media Congress 2023, Pacheco doubled down on the need for media companies to experiment, keep on experimenting, and then…..experiment some more.

  • Shall we meet up in London?
    par Media Makers Meet (Mx3) le 22 septembre 2023 à 7 h 36 min

    Join us for Mx3 AI and informal festive drinks on 7th December in London. Media Makers Meet – Mx3 and Media Voices are joining forces to present Mx3 AI, an opportunity for select industry decision-makers to come together, discuss the latest AI developments and see out 2023 with us. It takes place on 7th December 2023 at Colours

  • What happens when social media gets old?
    par Mx3 Collectif Thought Leader le 22 septembre 2023 à 6 h 00 min

    Charles Benaiah is the publisher of unCharles, a nugget of Substack gold. In this feature, specially syndicated for Mx3’s Collectif, he argues that media’s biggest story over the last ten months has been Twitter/Elon/X/people dunking on him. Musk’s gained followers, lost users, p*ssed away value, annoyed advertisers, and hired a legit CEO to bring everything back. But

  • “A direct connection with our audience”: Why publishers are doubling down on Telegram
    par Piet van Niekerk Piet van Niekerk le 21 septembre 2023 à 9 h 53 min

    What do the BBC, Corriere della Sera, El Diario, NYT, Guardian and FT have in common? They all publish on Telegram. But for media in Eastern Europe and the Middle East, Telegram is more than just another channel, it’s a vital lifeline to their audience. Anton Protsiuk, Senior Editor at The Fix Media in Ukraine,

  • Joris van Lierop: “You have opportunities for content syndication on a global scale”
    par Jez Walters le 20 septembre 2023 à 10 h 10 min

    “New stories bring new context, and new context trigger new advertisers.” As part of our Collectif, in which we feature the work of our partners (see more here), Joris van Lierop of The Content Exchange explains how content licensing is being disrupted, and crucially, how significant content licensing opportunities have emerged for media brands of all

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  • You Can Now Have Multiple Personal Profiles on Facebook
    par Facebook le 21 septembre 2023 à 14 h 15 min

    Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. The post You Can Now Have Multiple Personal Profiles on Facebook appeared first on Meta.

  • Bringing Holocaust Survivor Inge Auerbacher’s Experience to VR
    par Facebook le 20 septembre 2023 à 21 h 30 min

    “Tell Me, Inge…” tells the story of Inge Auerbacher, who survived the Terezin (Theresienstadt), in VR. The post Bringing Holocaust Survivor Inge Auerbacher’s Experience to VR appeared first on Meta.

  • Expanding Meta Verified to Businesses
    par Facebook le 20 septembre 2023 à 5 h 45 min

    We will soon expand Meta Verified to businesses on Instagram, Facebook and WhatsApp. The post Expanding Meta Verified to Businesses appeared first on Meta.

  • Creating New Experiences for People and Businesses on WhatsApp
    par Facebook le 20 septembre 2023 à 5 h 45 min

    We’re introducing several new features that will help speed up how to get things done with businesses in a WhatsApp chat. The post Creating New Experiences for People and Businesses on WhatsApp appeared first on Meta.

  • WhatsApp Channels Are Going Global
    par Facebook le 13 septembre 2023 à 20 h 00 min

    Channels are a new private way to receive important updates from people and organizations, right within WhatsApp. The post WhatsApp Channels Are Going Global appeared first on Meta.

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  • Hate speech on social media can significantly damage brands: Study
    par Constantine von Hoffman le 22 septembre 2023 à 17 h 02 min

    20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech.

  • Rethinking content governance in the era of generative AI
    par Milton Hwang le 22 septembre 2023 à 14 h 44 min

    It’s time to revisit content workflows and ensure change management is front and center for your marketing team. The post Rethinking content governance in the era of generative AI appeared first on MarTech.

  • The latest jobs in martech
    par Chris Wood le 22 septembre 2023 à 14 h 37 min

    On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.

  • What could disrupt the future of generative AI?
    par Kim Davis le 22 septembre 2023 à 13 h 00 min

    Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works. The post What could disrupt the future of generative AI? appeared first on MarTech.

  • This week’s AI-powered martech releases
    par Constantine von Hoffman le 21 septembre 2023 à 17 h 40 min

    Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. The post This week’s AI-powered martech releases appeared first on MarTech.

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  • Building in Public: Leveraging Twitter for More Reach
    par Michael Stelzner le 21 septembre 2023 à 10 h 00 min

    Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? In this article, you’ll discover how to build in public by leveraging Twitter. Why Is Building In Public on Twitter So Valuable? Building in public is The post Building in Public: Leveraging Twitter for More Reach appeared first on Social Media Examiner.

  • TikTok Changes That Affect Marketers
    par Lisa D. Jenkins le 19 septembre 2023 à 10 h 00 min

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators. With TikTok Shop, brands can The post TikTok Changes That Affect Marketers appeared first on Social Media Examiner.

  • Facebook Messenger for Business: How to Analyze and Optimize Your Strategy
    par Anna Sonnenberg le 18 septembre 2023 à 10 h 00 min

    Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working? In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy. Why Direct Messages Matter for Businesses on Facebook If you want customers to engage with your business on Facebook, you've probably The post Facebook Messenger for Business: How to Analyze and Optimize Your Strategy appeared first on Social Media Examiner.

  • Growing a Business With Web3: The Web3 Academy Story
    par Michael Stelzner le 15 septembre 2023 à 10 h 00 min

    Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters? In this article, we’ll explore how a media company is using Web3. Web3: How Blockchain, AI, and the Metaverse Are Transforming Business Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are The post Growing a Business With Web3: The Web3 Academy Story appeared first on Social Media Examiner.

  • How to Be More Creative With Your Instagram Content
    par Michael Stelzner le 14 septembre 2023 à 10 h 00 min

    Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds?  In this article, you’ll discover how to be more creative with your Instagram content. Why Is Creativity So Important on Instagram? Think of classic ads you've seen. They stick in your mind because they're original, fresh, and The post How to Be More Creative With Your Instagram Content appeared first on Social Media Examiner.

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  • Avec l'IA générative, la biologie allie science et ingénierie
    le 22 septembre 2023 à 16 h 00 min

    Le milieu de la recherche scientifique s'est rapidement emparé des nouveaux outils d'intelligence artificielle générative. Dans cette tribune, Nathaniel Ives, directeur chez Nvidia, revient sur ses applications dans le domaine de la biologie.

  • Sur les plateformes chinoises, des deepfakes d'influenceurs pour vendre des produits
    par Aurélien Defer le 22 septembre 2023 à 15 h 51 min

    L'Internet chinois est désormais peuplé d'avatars artificiels d'influenceurs cherchant à vendre des produits. De plus en plus de marques font appel à des entreprises spécialisées dans les médias synthétiques, parfois qualifiés de deepfakes, pour remplacer la main d'œuvre humaine.

  • Des chercheurs développent un simulateur cardiaque pour former les cardiologues
    par Alice Vitard le 22 septembre 2023 à 15 h 25 min

    Des chercheurs de l'Ecole polytechnique fédérale de Lausanne se sont associés à l'entreprise suisse Adis pour développer des modèles virtuels de coeur humain en trois dimensions. Le but est de faciliter la formation des cardiologues à la chirurgie interventionnelle et de réaliser de meilleures planifications préopératoires.

  • Intel condamné à une amende européenne de 376 millions d'euros pour abus de position dominante
    par Alice Vitard le 22 septembre 2023 à 12 h 50 min

    Entre 2002 et 2006, Intel a payé HP, Acer et Lenovo pour arrêter ou retarder le lancement de produits équipés des processeurs AMD, concurrents de ses processeurs x86, a conclu la Commission européenne. Il a été condamné à une amende de 376,36 millions d'euros, bien moins élevée que celle initialement prévue de 1,06 milliard d'euros.

  • Réforme du marché des paiements : quelles évolutions ?
    le 22 septembre 2023 à 12 h 45 min

    La Commission européenne a proposé le 28 juin 2023 un projet de Paquet réglementaire sur les services de paiement. La réforme en cours s’articule autour de deux grands axes : la révision de la directive sur les services de paiement et la mise en place d’un cadre législatif pour permettre l’accès aux données financières. L’objet de cette chronique de Pascal Agosti de la société d’avocats Caprioli & Associés n’est pas de faire une analyse exhaustive de ces textes récents et particulièrement denses mais d’en appréhender les principaux éléments.

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  • Very Group partners with Kyndryl to enhance its customer experience through technology
    par Duncan MacRae le 20 septembre 2023 à 13 h 22 min

    Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.       With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment. The Very Group... Read more » The post Very Group partners with Kyndryl to enhance its customer experience through technology appeared first on Marketing Tech News.

  • Marketers are unaware of how to prepare for Google’s cookie deprecation
    par Duncan MacRae le 19 septembre 2023 à 18 h 37 min

    The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more » The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News.

  • Three-quarters of firms delay AI due to ethics concerns
    par Duncan MacRae le 18 septembre 2023 à 8 h 42 min

    More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more » The post Three-quarters of firms delay AI due to ethics concerns appeared first on Marketing Tech News.

  • Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles
    par Duncan MacRae le 13 septembre 2023 à 15 h 51 min

    Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more » The post Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles appeared first on Marketing Tech News.

  • Three in five students opt for ad-supported subscriptions to keep costs affordable
    par Duncan MacRae le 12 septembre 2023 à 12 h 53 min

    Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network... Read more » The post Three in five students opt for ad-supported subscriptions to keep costs affordable appeared first on Marketing Tech News.

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