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  • Semi-conducteurs : l'Europe mise 21 milliards d'euros supplémentaires
    le 8 juin 2023 à 17 h 16 min

    Bruxelles lance le plus gros projet important d'intérêt européen commun (PIIEC) jamais réalisé, réunissant vingt pays européens et cinquante-six entreprises, pour développer soixante-huit projets.

  • Riccobono tente de remporter le marché du portage de la presse en Belgique
    le 8 juin 2023 à 17 h 09 min

    Par l'intermédiaire de sa filiale Proximy, le groupe français espère remporter l'appel d'offres lancé par l'Etat belge pour le portage à domicile des quotidiens et périodiques sur tout le territoire. Un marché à 230 millions d'euros, bénéficiant d'un soutien public plus fort qu'en France.

  • Mondial de foot féminin recherche diffuseurs désespérément
    le 8 juin 2023 à 16 h 57 min

    A six semaines du début de la Coupe du monde féminine de football 2023 en Australie et en Nouvelle-Zélande, la compétition n'a toujours pas trouvé de diffuseur en France. D'autres grands pays européens sont dans la même situation. La FIFA et les diffuseurs se renvoient la balle.

  • Carrefour déploie ChatGPT sur son site d'e-commerce
    le 8 juin 2023 à 16 h 33 min

    L'acteur de la grande distribution va permettre à ses clients d'engager la conversation avec le logiciel conversationnel révolutionnaire pour être conseillés pendant leurs courses. Pour la première fois en France, ChatGPT se décline pour le grand public.

  • Régulation : la justice européenne donne raison à Google, Meta et TikTok
    le 8 juin 2023 à 16 h 00 min

    Les Etats membres ne peuvent imposer des obligations aux Gafam qui seraient plus strictes que celles déjà prévues en Irlande, sauf « au cas par cas », a estimé l'avocat général de la CJUE jeudi. Une position qui conforte le principe du pays de domiciliation en Europe.

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  • The Great Fail: The Downfall of Mars Hill Church
    par Debra Chen le 8 juin 2023 à 16 h 44 min

    Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was a...

  • Let’s Talk About Brand Podcast: Empowered Branding and Persuasion
    par Christine Gritmon le 8 juin 2023 à 15 h 11 min

    Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that...

  • Unpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry
    par Rebecca Stewart le 8 juin 2023 à 14 h 17 min

    More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left...

  • Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
    par Catherine Perloff le 8 juin 2023 à 13 h 00 min

    Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more...

  • With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
    par Mark Stenberg le 8 juin 2023 à 11 h 42 min

    With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the cookies' most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher's frequency optimization tool aims to...

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  • What explains subscription conversion success? A new formula and study seek to find an answer
    par The Audiencers le 8 juin 2023 à 7 h 12 min

    The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared in my last article. Instead of comparing the number of website visits to the number of digital subscribers, Press Gazette measures the conversion success of paywalls by the number of The post What explains subscription conversion success? A new formula and study seek to find an answer appeared first on What’s New in Publishing | Digital Publishing News.

  • Leveraging subject matter experts and AI tools: The future of content creation
    par Contributor le 8 juin 2023 à 6 h 05 min

    In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of the biggest recent trends is the integration of subject matter experts (SMEs) into the content creation process to craft more thoughtful, in-depth, and The post Leveraging subject matter experts and AI tools: The future of content creation appeared first on What’s New in Publishing | Digital Publishing News.

  • “Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Pro
    par Monojoy Bhattacharjee le 7 juin 2023 à 10 h 00 min

    “Millions of developers now have months to build content. And once they do, Vision Pro’s potential could emerge in ways not even Apple understands.” “One more thing.” With these words, harking back to the days of Steve Jobs, Apple CEO Tim Cook introduced the company’s first spatial computer, Vision Pro.  “Today marks the beginning of The post “Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Pro appeared first on What’s New in Publishing | Digital Publishing News.

  • Publishing and AI: Photoshop’s leap forward and ChatGPT malfeasance
    par Twipe le 7 juin 2023 à 7 h 03 min

    🎧 Listen to this article In this edition of “Navigating the AI Dust Storm” we dive into the advances of Adobe Photoshop with some examples. We also touch on some recent industry events in this space and some of the tidbits from recent weeks. Photoshop introduces AI Leading the discussion this fortnight has been the The post Publishing and AI: Photoshop’s leap forward and ChatGPT malfeasance appeared first on What’s New in Publishing | Digital Publishing News.

  • Publishers: What is the ideal word count for articles and other content?
    par Contributor le 6 juin 2023 à 7 h 00 min

    The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different people what the best word count is for an article, blog post, or web page and you may get three different answers. Ask Google and you will get 245 million results. With The post Publishers: What is the ideal word count for articles and other content? appeared first on What’s New in Publishing | Digital Publishing News.

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  • Developing Shows: Behind the Scenes at Social Media Examiner
    par Michael Stelzner le 8 juin 2023 à 10 h 00 min

    Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks. Why Does Social Media Examiner Produce Shows? We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast The post Developing Shows: Behind the Scenes at Social Media Examiner appeared first on Social Media Examiner.

  • How to A/B Test Your Way to Successful Organic Facebook Content
    par Anna Sonnenberg le 6 juin 2023 à 10 h 00 min

    Wondering which types of posts your fans and followers like best? Looking for a reliable way to experiment with new organic content on Facebook? In this article, you’ll learn how to A/B test organic Facebook content using native Meta tools so you can create better content that helps you achieve your marketing goals. How Marketers The post How to A/B Test Your Way to Successful Organic Facebook Content appeared first on Social Media Examiner.

  • 6 Advanced Social Media Marketing Tips
    par Lisa D. Jenkins le 5 juin 2023 à 10 h 00 min

    Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Be a Strategic Marketer on Facebook, Not a Creator Newsflash: being a creator is only sustainable as The post 6 Advanced Social Media Marketing Tips appeared first on Social Media Examiner.

  • Lessons From Cool Cats: From Creative to Business and Beyond
    par Michael Stelzner le 2 juin 2023 à 10 h 00 min

    Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned? In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success. How the Cool Cats NFT Project Developed The post Lessons From Cool Cats: From Creative to Business and Beyond appeared first on Social Media Examiner.

  • YouTube Ad Strategy: A New Way to Grow Your Leads and Sales
    par Michael Stelzner le 1 juin 2023 à 10 h 00 min

    Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.

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  • Twilio debuts CustomerAI ahead of its developer conference
    par Duncan MacRae le 8 juin 2023 à 11 h 34 min

    Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more » The post Twilio debuts CustomerAI ahead of its developer conference appeared first on Marketing Tech News.

  • Almost half of consumers are not currently loyal to brands
    par Duncan MacRae le 7 juin 2023 à 9 h 59 min

    New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more » The post Almost half of consumers are not currently loyal to brands appeared first on Marketing Tech News.

  • Chinese, US and UK brands generate two-thirds of total influencer ad spending
    par Duncan MacRae le 1 juin 2023 à 9 h 19 min

    The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more » The post Chinese, US and UK brands generate two-thirds of total influencer ad spending appeared first on Marketing Tech News.

  • Demand for UX support remains top of the list for brands in May 
    par Duncan MacRae le 31 mai 2023 à 10 h 49 min

    Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more » The post Demand for UX support remains top of the list for brands in May  appeared first on Marketing Tech News.

  • Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands
    par Duncan MacRae le 31 mai 2023 à 10 h 20 min

    Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients.  The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare.  Alex is... Read more » The post Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands appeared first on Marketing Tech News.

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