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- Semi-conducteurs : l'Europe mise 21 milliards d'euros supplémentairesle 8 juin 2023 à 17 h 16 min
Bruxelles lance le plus gros projet important d'intérêt européen commun (PIIEC) jamais réalisé, réunissant vingt pays européens et cinquante-six entreprises, pour développer soixante-huit projets.
- Riccobono tente de remporter le marché du portage de la presse en Belgiquele 8 juin 2023 à 17 h 09 min
Par l'intermédiaire de sa filiale Proximy, le groupe français espère remporter l'appel d'offres lancé par l'Etat belge pour le portage à domicile des quotidiens et périodiques sur tout le territoire. Un marché à 230 millions d'euros, bénéficiant d'un soutien public plus fort qu'en France.
- Mondial de foot féminin recherche diffuseurs désespérémentle 8 juin 2023 à 16 h 57 min
A six semaines du début de la Coupe du monde féminine de football 2023 en Australie et en Nouvelle-Zélande, la compétition n'a toujours pas trouvé de diffuseur en France. D'autres grands pays européens sont dans la même situation. La FIFA et les diffuseurs se renvoient la balle.
- Carrefour déploie ChatGPT sur son site d'e-commercele 8 juin 2023 à 16 h 33 min
L'acteur de la grande distribution va permettre à ses clients d'engager la conversation avec le logiciel conversationnel révolutionnaire pour être conseillés pendant leurs courses. Pour la première fois en France, ChatGPT se décline pour le grand public.
- Régulation : la justice européenne donne raison à Google, Meta et TikTokle 8 juin 2023 à 16 h 00 min
Les Etats membres ne peuvent imposer des obligations aux Gafam qui seraient plus strictes que celles déjà prévues en Irlande, sauf « au cas par cas », a estimé l'avocat général de la CJUE jeudi. Une position qui conforte le principe du pays de domiciliation en Europe.
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- The Strangely Believable Tale of a Mythical Rogue Dronepar Will Knight le 8 juin 2023 à 16 h 00 min
A widely shared story highlights the need for greater transparency in the development and engineering of AI systems.
- All the Ways ChatGPT Can Help You Land a Jobpar David Nield le 8 juin 2023 à 12 h 00 min
Whether you use ChatGPT, Bard, or Bing, your favorite AI chatbots can help your application stand out from the crowd.
- Deepmind’s AI Is Learning About the Art of Codingpar Gregory Barber le 7 juin 2023 à 15 h 00 min
AlphaDev has made small but significant improvements to decades-old C++ algorithms. Its builders say that’s just the start.
- Don't Want Students to Rely on ChatGPT? Have Them Use Itpar C.W. Howell le 6 juin 2023 à 13 h 00 min
It’s easy to forget how little students and educators understand generative AI’s flaws. Once they actually try it out, they’ll see that it can’t replace them.
- Apple Ghosts the Generative AI Revolutionpar Khari Johnson le 6 juin 2023 à 11 h 00 min
Apple unveiled the Vision Pro headset and a number of AI-powered features yesterday, but largely ignored generative AI applications embraced by Google and Microsoft.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Great Fail: The Downfall of Mars Hill Churchpar Debra Chen le 8 juin 2023 à 16 h 44 min
Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was a...
- Let’s Talk About Brand Podcast: Empowered Branding and Persuasionpar Christine Gritmon le 8 juin 2023 à 15 h 11 min
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that...
- Unpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industrypar Rebecca Stewart le 8 juin 2023 à 14 h 17 min
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left...
- Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Feespar Catherine Perloff le 8 juin 2023 à 13 h 00 min
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more...
- With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposurepar Mark Stenberg le 8 juin 2023 à 11 h 42 min
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the cookies' most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher's frequency optimization tool aims to...
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- Google tells NYC staff to work from home over Canadian wildfire — despite return-to-office pushpar Thomas Barrabi le 8 juin 2023 à 17 h 05 min
Air quality in New York City ranks the worst of any major city in the world as of Thursday.
- Theranos fraudster Elizabeth Holmes cries during first prison visit with husband, parentspar Thomas Barrabi le 8 juin 2023 à 15 h 27 min
Holmes held hands with her husband during the visit in a possible violation of prison protocols.
- GameStop shares plummet after firing CEO: ‘Like Elon Musk running Twitter’par Reuters le 7 juin 2023 à 22 h 20 min
The company also posted its fourth consecutive fall in quarterly revenue and missed market estimates.
- ChatGPT ‘hallucination’ falsely said radio host embezzled money, suit sayspar Shannon Thaler le 7 juin 2023 à 21 h 56 min
OpenAI has been slapped with its first-ever defamation lawsuit after a ChatGPT “hallucination” generated a bogus embezzlement complaint against a Georgia radio host.
- Teen drains family’s savings of $64K — by buying mobile gamespar Brooke Kato le 7 juin 2023 à 21 h 39 min
"I never thought a 13-year-old girl could do this," the teen's mom said. "I'm in a daze; my head feels like it's going to explode."
What’s New in Publishing | Digital Publishing News All the latest news from the publishing industry
- What explains subscription conversion success? A new formula and study seek to find an answerpar The Audiencers le 8 juin 2023 à 7 h 12 min
The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared in my last article. Instead of comparing the number of website visits to the number of digital subscribers, Press Gazette measures the conversion success of paywalls by the number of The post What explains subscription conversion success? A new formula and study seek to find an answer appeared first on What’s New in Publishing | Digital Publishing News.
- Leveraging subject matter experts and AI tools: The future of content creationpar Contributor le 8 juin 2023 à 6 h 05 min
In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of the biggest recent trends is the integration of subject matter experts (SMEs) into the content creation process to craft more thoughtful, in-depth, and The post Leveraging subject matter experts and AI tools: The future of content creation appeared first on What’s New in Publishing | Digital Publishing News.
- “Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Propar Monojoy Bhattacharjee le 7 juin 2023 à 10 h 00 min
“Millions of developers now have months to build content. And once they do, Vision Pro’s potential could emerge in ways not even Apple understands.” “One more thing.” With these words, harking back to the days of Steve Jobs, Apple CEO Tim Cook introduced the company’s first spatial computer, Vision Pro. “Today marks the beginning of The post “Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Pro appeared first on What’s New in Publishing | Digital Publishing News.
- Publishing and AI: Photoshop’s leap forward and ChatGPT malfeasancepar Twipe le 7 juin 2023 à 7 h 03 min
🎧 Listen to this article In this edition of “Navigating the AI Dust Storm” we dive into the advances of Adobe Photoshop with some examples. We also touch on some recent industry events in this space and some of the tidbits from recent weeks. Photoshop introduces AI Leading the discussion this fortnight has been the The post Publishing and AI: Photoshop’s leap forward and ChatGPT malfeasance appeared first on What’s New in Publishing | Digital Publishing News.
- Publishers: What is the ideal word count for articles and other content?par Contributor le 6 juin 2023 à 7 h 00 min
The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different people what the best word count is for an article, blog post, or web page and you may get three different answers. Ask Google and you will get 245 million results. With The post Publishers: What is the ideal word count for articles and other content? appeared first on What’s New in Publishing | Digital Publishing News.
Think with Google - Discover Marketing Research & Digital Trends Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.
- ‘Back to the future’: The old marketing feature that will drive new marketing successle 6 juin 2023 à 0 h 00 min
Google’s Official Digital Marketing Publication. Explore how Google AI is evolving broad match technology to better understand keyword search intent.
- Does your marketing have the essentials to succeed with AI?le 2 juin 2023 à 0 h 00 min
Google’s Official Digital Marketing Publication. Discover how companies can accelerate business growth and succeed with these AI essentials.
- Reaching Gen Z during back to school: 3 lessons to learn from Grammarlyle 1 juin 2023 à 0 h 00 min
Google’s Official Digital Marketing Publication. See how Grammarly & Ghost Note created Gen Z YouTube ad campaigns to show them their future selves.
- How Google AI levels the playing field for business of all sizesle 1 juin 2023 à 0 h 00 min
Google’s Official Digital Marketing Publication. Discover how Google AI is helping drive small business growth around the world.
- How 4 brands consolidated their media buys to increase ad effectiveness and boost reachle 30 mai 2023 à 0 h 00 min
Google’s Official Digital Marketing Publication. Discover how consolidating your media and creating a unified marketing approach can boost results.
- Expanding Meta Verified to India and Honoring Legacy Verified Badges Globallypar Facebook le 7 juin 2023 à 14 h 41 min
We’re expanding Meta Verified to India after seeing good results from our early testing in several countries globally. The post Expanding Meta Verified to India and Honoring Legacy Verified Badges Globally appeared first on Meta.
- Changes to News Availability on Our Platforms in Canadapar Facebook le 2 juin 2023 à 1 h 32 min
We are committed to complying with the Online News Act (Bill C-18) responsibly and randomised product tests will help us build an effective product solution to end news availability in Canada. The post Changes to News Availability on Our Platforms in Canada appeared first on Meta.
- Meta Quest 3 Coming This Fall + Lower Prices for Quest 2par Facebook le 1 juin 2023 à 14 h 09 min
Meta Quest 3, our next-generation virtual and mixed reality headset, will ship this fall. The post Meta Quest 3 Coming This Fall + Lower Prices for Quest 2 appeared first on Meta.
- New Meta Avatar Outfits From Naomi Osakapar Facebook le 31 mai 2023 à 16 h 22 min
Try on new Meta Avatar outfits designed by Naomi Osaka, available now on Instagram, Messenger, Facebook, and in VR. The post New Meta Avatar Outfits From Naomi Osaka appeared first on Meta.
- Testing Meta Verified in Canada to Help Creators Establish Their Presencepar Facebook le 31 mai 2023 à 16 h 05 min
We’re testing Meta Verified in Canada, a new subscription bundle that includes account verification with impersonation protections and access to account support in English and French. The post Testing Meta Verified in Canada to Help Creators Establish Their Presence appeared first on Meta.
Numerama Le média de référence sur la société numérique et l'innovation technologique
- L’ultime vol de la fusée Ariane 5 va boucler une carrière quasi parfaitepar Julien Lausson le 8 juin 2023 à 16 h 24 min
Le vol d'adieu du lanceur Ariane 5 arrivera mi-juin 2023. Il viendra clore une carrière opérationnelle longue de 27 ans presque parfaite.
- Pour la première fois, WhatsApp fait un petit écart sur le chiffrementpar Wilfried Apithy le 8 juin 2023 à 16 h 01 min
Avec l'arrivée des chaînes sur WhatsApp, l'application de messagerie rompt l'une de ses promesses phares : le chiffrement de toutes les données, par défaut.
- Le Soleil est-il vraiment jaune ?par Nelly Lesage le 8 juin 2023 à 15 h 22 min
La couleur du Soleil semble évidente : il est jaune, bien sûr ! Mais, pourquoi le voit-on parfois blanc, orange ou rouge ? La question de la couleur du Soleil est bien plus complexe qu'il n'y parait.
- « Faire peur est une méthode du renseignement russe » : entretien avec un général ukrainienpar Bogdan Bodnar le 8 juin 2023 à 14 h 40 min
Les tentatives de cyberespionnages russes se multiplient alors que la guerre entre la Russie et l'Ukraine entre dans une nouvelle phase. Les généraux ukrainiens rappellent que les plans se font dans le silence.
- Alerte Enlèvement : la Justice demande de ne pas tweeter la photo de la fillette disparuepar Julien Lausson le 8 juin 2023 à 14 h 30 min
Le ministère de la Justice sollicite les internautes sur Twitter qui ont partagé des contenus montrant le visage d'une fillette ayant disparu. Une affaire qui montre la complexité de l'articulation entre droit à l'oubli et Alerte Enlèvement sur Internet.
Actualités Actualité tech, tests produits, astuces & téléchargements
- Meta : vous pourrez bientôt désactiver les fonctions de suivi en passant d’Instagram à Facebookpar Stéphanie Bascou le 8 juin 2023 à 15 h 30 min
Meta va permettre à ses utilisateurs de décider s'ils veulent ou non être suivis lorsqu'ils passent d'une plateforme du groupe à une autre, à la suite d'une décision de l'autorité de la concurrence allemande.
- Comment Vivaldi contourne les restrictions de Microsoft pour faire fonctionner Bing Chatpar Geoffroy Ondet le 8 juin 2023 à 13 h 15 min
Dans sa dernière mise à jour, le navigateur Web norvégien trompe le robot conversationnel de Microsoft en se faisant passer pour Edge pour le faire fonctionner.
- Pourquoi Instagram est devenu le réseau social favori des réseaux de pédophiliepar Stéphanie Bascou le 8 juin 2023 à 12 h 31 min
La plateforme de Meta serait devenue le lieu privilégié des réseaux pédophiles, selon des chercheurs. Les raisons : ses algorithmes de recommandation de contenus, qui mettent en avant des contenus pédopornographiques, et un « bug » dans le traitement des signalements de ce type de contenus, qui serait aujourd'hui réglé.
- Votre iPhone va bientôt pouvoir surveiller votre chien ou votre chatpar Florian Bayard le 8 juin 2023 à 11 h 48 min
Apple ambitionne de transformer l'iPhone en caméra de surveillance pour animaux. Grâce à deux nouveautés annoncées lors de la WWDC 2023, le smartphone sera capable de surveiller vos chiens et chats durant votre absence…
- Smartphones pliants : les Galaxy Z Flip 5 et Z Fold 5 arriveront plus tôt que prévupar Gabriel Manceau le 8 juin 2023 à 11 h 01 min
Samsung a confirmé que son second évènement Unpacked de 2023 se déroulerait plus tôt que les précédents. Sont notamment attendus les nouveaux smartphones pliants de la marque : les Galaxy Z Flip 5 et Z Fold.
WSJ.com: WSJD WSJD - Technology
- If You're Compulsively Checking Air Quality, Use These Appsle 8 juin 2023 à 17 h 47 min
These tools help you stay updated on your area’s AQI and know when it’s safer to go outside.
- Google Gets Stricter About Employees' Time in Officele 8 juin 2023 à 2 h 13 min
The search giant, which asks most workers to be in an office three days a week, will consider attendance as part of performance.
- Instagram Links Pedophile Networkle 7 juin 2023 à 11 h 05 min
The Meta unit’s systems for fostering communities have guided users to child-sex content; company says it is improving internal controls.
- How a Chatbot Went Roguele 7 juin 2023 à 9 h 30 min
Mental-health software used by a national nonprofit was built to deliver pre-written replies. Then it got generative AI.
- Reddit to Lay Off About 90 Employees, Slow Hiring Amid Restructuringle 6 juin 2023 à 20 h 38 min
Reddit is making the moves to address priorities, including funding projects and achieving its goal of breaking even next year, Chief Executive Steve Huffman told employees.
MarTech MarTech: Marketing Technology News and Community for MarTech Professionals
- The latest in AI-powered marketing technology releasespar Constantine von Hoffman le 8 juin 2023 à 16 h 36 min
This week’s roundup of the latest AI-powered platforms, products and features for martech. The post The latest in AI-powered marketing technology releases appeared first on MarTech.
- Salesforce: AI is the new UIpar Kim Davis le 8 juin 2023 à 15 h 14 min
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution." The post Salesforce: AI is the new UI appeared first on MarTech.
- Holiday email opt-outs: Right intentions, wrong response?par Kath Pay le 8 juin 2023 à 14 h 14 min
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. The post Holiday email opt-outs: Right intentions, wrong response? appeared first on MarTech.
- 7 ways to maximize landing page conversionspar Cynthia Ramsaran le 7 juin 2023 à 19 h 03 min
In this webinar, learn how to assess your pages and optimize them for success. The post 7 ways to maximize landing page conversions appeared first on MarTech.
- 51% of SMB marketers say they’re stuck with redundant martechpar Constantine von Hoffman le 7 juin 2023 à 16 h 49 min
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.
Social Media Examiner Your Guide to the Social Media Jungle
- Developing Shows: Behind the Scenes at Social Media Examinerpar Michael Stelzner le 8 juin 2023 à 10 h 00 min
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks. Why Does Social Media Examiner Produce Shows? We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast The post Developing Shows: Behind the Scenes at Social Media Examiner appeared first on Social Media Examiner.
- How to A/B Test Your Way to Successful Organic Facebook Contentpar Anna Sonnenberg le 6 juin 2023 à 10 h 00 min
Wondering which types of posts your fans and followers like best? Looking for a reliable way to experiment with new organic content on Facebook? In this article, you’ll learn how to A/B test organic Facebook content using native Meta tools so you can create better content that helps you achieve your marketing goals. How Marketers The post How to A/B Test Your Way to Successful Organic Facebook Content appeared first on Social Media Examiner.
- 6 Advanced Social Media Marketing Tipspar Lisa D. Jenkins le 5 juin 2023 à 10 h 00 min
Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Be a Strategic Marketer on Facebook, Not a Creator Newsflash: being a creator is only sustainable as The post 6 Advanced Social Media Marketing Tips appeared first on Social Media Examiner.
- Lessons From Cool Cats: From Creative to Business and Beyondpar Michael Stelzner le 2 juin 2023 à 10 h 00 min
Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned? In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success. How the Cool Cats NFT Project Developed The post Lessons From Cool Cats: From Creative to Business and Beyond appeared first on Social Media Examiner.
- YouTube Ad Strategy: A New Way to Grow Your Leads and Salespar Michael Stelzner le 1 juin 2023 à 10 h 00 min
Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.
Tech Business news related to the technology industry, including Apple, Amazon, Microsoft, Google, and Facebook, plus consumer electronics, start-ups, cryptocurrency, media, advertising, streaming, venture capital, antitrust and regulation.
- Louisiana law would require parental permission to use social mediale 8 juin 2023 à 17 h 56 min
The measure follows a trend of laws in states such as Utah and Arkansas that seek to limit adolescents' unrestricted access to social media.
- Nvidia invests in Google-linked generative A.I. startup Coherele 8 juin 2023 à 17 h 01 min
Nvidia, which recently hit a $1 trillion valuation in the AI boom, joins investors in a round of venture for Cohere, a generative AI startup with Google roots.
- CNN needs more than a new CEO. It needs a business strategyle 8 juin 2023 à 16 h 55 min
Killing CNN+ set Chris Licht behind the eight ball because it left him with no clear vision for the future of the news organization.
- Google to crack down on office attendance, asks remote workers to reconsiderle 8 juin 2023 à 16 h 21 min
Google's HR chief told workers that office attendance will be more closely monitored
- Commonwealth Fusion has raised $2 billion to make energy like the sun and stars — here's a look insidele 8 juin 2023 à 16 h 10 min
Commonwealth Fusion Systems CEO Bob Mumgaard explains to CNBC why he believes we're about to enter the fusion era.
Campaign Asia Campaign Asia
- HSBC calls for fresh global media review in less than a yearle 8 juin 2023 à 18 h 15 min
The last review happened in October 2022; incumbent PHD retained its account at the time.
- Shangri-La depicts fantastical new world to re-engage travellersle 8 juin 2023 à 16 h 29 min
McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.
- Creative Minds: How FCB's Devon Wood flew a plane with no experiencele 8 juin 2023 à 15 h 13 min
The senior copywriter at FCB Aotearoa was inspired by her father, who was an adman, to become a creative. She also has a cat for a pet despite being a dog person.
- Why so many Western brands get it wrong when talking to APAC audiencesle 8 juin 2023 à 12 h 07 min
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
- Asia-Pacific Power List 2023: Kaajal Shivdasani, General Millsle 8 juin 2023 à 11 h 00 min
Responsible for marketing some of the most popular food brands from Europe to Asia, Shivdasani brings her entrepreneurial instincts to product launches and campaigns in many regions.
Social Media Today - Latest News Social Media Today
- LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Adspar Andrew Hutchinson le 8 juin 2023 à 1 h 02 min
Some new considerations for your LinkedIn campaigns.
- New Report Suggests Instagram Has Become a Key Facilitator of Pedophile Networkspar Andrew Hutchinson le 8 juin 2023 à 0 h 38 min
The disturbing report highlights significant flaws in Meta's detection systems.
- Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Pushpar Andrew Hutchinson le 7 juin 2023 à 23 h 54 min
Elon continues to make moves, as his new CEO learns the reigns.
- Meta Expands Meta Verified Paid Checkmark Subscription Program to Indian Userspar Andrew Hutchinson le 7 juin 2023 à 21 h 22 min
Meta is bringing paid blue checkmarks to its biggest user market.
- Pinterest Launches Next Stage of Data Clean Rooms Trial with Wayfairpar Andrew Hutchinson le 7 juin 2023 à 20 h 50 min
Pinterest continues to develop its new data solutions for advertisers.
- Le français Pigment lève 88 millions de dollars pour son logiciel de planification stratégiquepar Mélicia Poitiers le 8 juin 2023 à 15 h 51 min
La pépite française Pigment, qui édite un logiciel SaaS permettant aux entreprises d’améliorer leurs prises de décision, lève 88 millions de dollars seulement huit mois après son dernier tour de table. La priorité est au développement de fonctionnalités basées sur l’IA.
- L'Europe approuve 8,1 milliards d'euros d'aides d'Etats pour la microélectronique et les télécomspar Jérôme Marin le 8 juin 2023 à 14 h 11 min
68 projets seront financés par 14 pays européens. Ils portent sur les technologies 5G et 6G, la conduite autonome, l'intelligence artificielle ou encore l’informatique quantique.
- IA générative : Adobe s'engage à payer les frais judiciaires de ses clients en cas de poursuitespar Jérôme Marin le 8 juin 2023 à 12 h 55 min
Le concepteur de Photoshop assure que ses outils d'IA génératives pour créer des visuels respectent le droit d'auteur. Il s'engage donc à payer les frais judiciaires en cas de poursuites.
- Données : l'IGN lance une initiative public-privé pour répondre aux enjeux de la transition écologiquepar Raphaële Karayan le 8 juin 2023 à 11 h 00 min
L'établissement public responsable de la production des données géographiques en France, l'IGN, est engagé dans un vaste chantier de cartographie destinée à accompagner la planification écologique. Pour innover plus vite, il promeut Datalliance, un écosystème de collaboration avec des start-up.
- Téléphonie d’entreprise : Ringover lève 20 millions d’euros pour conquérir le marché américainpar Mélicia Poitiers le 8 juin 2023 à 10 h 27 min
Ringover, un acteur français de la VoIP qui commercialise une plateforme SaaS de gestion des communications, lève 20 millions d’euros en série B pour enrichir son offre en matière d’intelligence artificielle et s’installer sur le marché américain.
Marketing Tech News Digital Marketing News: customer experience, social, mobile marketing
- Twilio debuts CustomerAI ahead of its developer conferencepar Duncan MacRae le 8 juin 2023 à 11 h 34 min
Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more » The post Twilio debuts CustomerAI ahead of its developer conference appeared first on Marketing Tech News.
- Almost half of consumers are not currently loyal to brandspar Duncan MacRae le 7 juin 2023 à 9 h 59 min
New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more » The post Almost half of consumers are not currently loyal to brands appeared first on Marketing Tech News.
- Chinese, US and UK brands generate two-thirds of total influencer ad spendingpar Duncan MacRae le 1 juin 2023 à 9 h 19 min
The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more » The post Chinese, US and UK brands generate two-thirds of total influencer ad spending appeared first on Marketing Tech News.
- Demand for UX support remains top of the list for brands in May par Duncan MacRae le 31 mai 2023 à 10 h 49 min
Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more » The post Demand for UX support remains top of the list for brands in May appeared first on Marketing Tech News.
- Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brandspar Duncan MacRae le 31 mai 2023 à 10 h 20 min
Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients. The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare. Alex is... Read more » The post Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands appeared first on Marketing Tech News.
Retail Dive - Latest News Retail industry news, voices and jobs. Optimized for your mobile phone.
- Lululemon to expand digital workout offeringpar Tatiana Walk-Morris le 8 juin 2023 à 16 h 46 min
The company renewed its partnership with Xponential Fitness to release more on-demand and livestream fitness classes on the Lululemon Studio platform.
- Vegamour founder steps down as CEOpar Dani James le 8 juin 2023 à 16 h 40 min
Daniel Hodgdon will remain on the hair care brand’s board of directors as Robert Schaeffler takes over the chief executive role.
- Excess inventory at Neiman Marcus squeezes Q3 marginspar Daphne Howland le 8 juin 2023 à 16 h 38 min
Some consumers showed wariness in the period, but the department store said its top customers, brands and stores continue to do well.
- J. Jill refinances long-term debt, plans new POSpar Nate Delesline III le 8 juin 2023 à 16 h 38 min
After warning of potential bankruptcy in 2020, the retailer is now focused on investments to enhance its omnichannel capabilities.
- Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’par Jessica Deyo le 8 juin 2023 à 15 h 23 min
Chief Marketing Officer Craig Brommers details why the retailer partnered with stars of the show and how it’s experimenting with Reels and Lemon8.